(1) There shall be displayed on each side of the power unit of every commercial motor vehicle, as defined in s. 207.002, the name of the vehicle owner or motor carrier, the city or town or place of domicile of the vehicle owner or motor carrier, and the vehicle unit number, in letters that contrast in color with the background and are readily visible and readable from a distance of 50 feet.

(2) If a removable device is used to identify a vehicle as required in subsection (1), such device shall be approximately 18 inches by 24 inches in size and shall be made of wood, plastic, metal, or other similar durable material.

(3) Company or corporate logos which contain the company name and place of domicile, shall be considered in compliance with this section. However, such identification cannot be used on vehicles transporting hazardous materials unless such identification complies with applicable federal regulations.

(4) When any vehicle which is required to be identified in accordance with the provisions of this section is sold or removed from service, the owner shall remove or entirely efface the identification from the vehicle.