721.111 Prize and gift promotional
offers. ---
(1) As used herein, the term "prize and gift promotional
offer" means any advertising material wherein a prospective purchaser may
receive goods or services other than the timeshare plan itself, either free
or at a discount, including, but not limited to, the use of any prize, gift,
award, premium, or lodging or vacation certificate.
(2) A game promotion, such as a contest of chance, gift
enterprise, or sweepstakes, in which the elements of chance and prize are
present may not be used in connection with the offering or sale of timeshare
periods, except for drawings, as that term is defined in s. 849.0935(1)(a),
in which no more than 10 prizes are promoted and in which all promoted prizes
are actually awarded. All such drawings must meet all requirements of this
chapter and of ss. 849.092 and 849.094(1), (2), and (7).
(3) Any prize, gift, or other item offered pursuant to a prize
and gift promotional offer must be delivered to the prospective purchaser on
the day he appears to claim it, whether or not he purchases a timeshare
period.
(4) A separate filing for each prize and gift promotional offer
to be used in the sale of timeshare periods shall be made with the division
pursuant to s. 721.11(1). One item of each prize or gift, except cash, must
be made available for inspection by the division.
(5) Each filing of a prize and gift promotional offer with the
division shall include, when applicable:
(a) A copy of all advertising material to be used in connection with
the prize and gift promotional offer.
(b) The name, address, and telephone number (including area code) of
the supplier or manufacturer from whom each type or variety of prize, gift, or
other item is obtained.
(c) The manufacturer's model number or other description of such
item.
(d) The information on which the developer relies in determining the
verifiable retail value.
(e) The name, address, and telephone number (including area code) of
the promotional entity responsible for overseeing and operating the prize and
gift promotional offer.
(f) The name and address of the registered agent in this state of the
promotional entity for service of process purposes.
(g) The number of anticipated recipients of each item of advertising
material related to the prize and gift promotional offer.
(h) Full disclosure of all pertinent information concerning the use
of lodging or vacation certificates, including the terms and conditions of the
campaign and the fact and extent of participation in such campaign by the
developer. The division may require reasonable assurances that the obligation
incurred by a seller or his agent in a lodging certificate program can be
met.
(6) Each developer shall pay to the division a fee of $100 for
the filing of each prize and gift promotional offer, at the time of filing.
Those developers utilizing game promotions in which the elements of chance and
prize are present shall pay an additional $400 fee at the time of filing of
the prize and gift promotional offer. No additional fee may be charged for
the submission of corrected advertising material related to a prize and gift
promotional offer or for the submission of additional material related to a
prize and gift promotional offer for which a prior filing has been
made.
(7) All advertising material to be distributed in connection with
a prize and gift promotional offer shall contain, in addition to the
information required pursuant to the provisions of s. 721.11, the following
disclosures:
(a) A description of the prize, gift, or other item that the
prospective purchaser will actually receive, including the manufacturer's
suggested retail price or, if none is available, the verifiable retail
value.
(b) All rules, terms, requirements, and preconditions which must be
fulfilled or met before a prospective purchaser may claim any prize, gift, or
other item involved in the prize and gift promotional plan, including whether
the prospective purchaser is required to attend a sales presentation in order
to receive the prize, gift, or other item.
(c) The date upon which the offer expires.
(d) If the number of prizes, gifts, or other items to be awarded is
limited, a statement of the number of items that will be awarded.
(e) The method by which prizes, gifts, or other items are to be
awarded.
(8) All developers shall file with the division by March 1st of
each year the following information regarding each prize and gift promotional
offer used during the prior calendar year:
(a) The total number of each prize, gift, or other item actually
awarded or given away.
(b) The name and address of each person who actually received a
prize, gift, or other item which had a verifiable retail value or
manufacturer's suggested retail price in excess of $200. This regulation does
not apply to recipients of lodging or vacation certificates.
(9) All prizes, gifts, or other items represented by the
developer to be awarded in connection with any prize and gift promotional
offer shall be awarded by the date referenced in the advertising material used
in connection with such offer.
History: s. 11, ch. 83-264; s. 3, ch. 87-343; s. 8, ch. 91-236.